Thursday, August 4, 2011

Best advertising schools in Malaysia and the UK - 3

This posting will present and discuss the Advertising schools or programmes currently offered in Malaysia and which are also academically respected. The programmes may not be considered the best, but they are usually mentioned, meaning regarded highly when degree courses in Advertising are discussed.

There are not that many Advertising programmes in Malaysia as compared to in the UK, but rest assured the programmes offered here are as good as those in the UK.

Why do I say that?
1. Because many of these programmes are tailored to justify the needs of the advertising environment in this country, so they are producing graduates that meets the demand of the advertising industry and market.
2. Many of our advertising agencies are UK based, for e.g. Leo Burnett, BBDO, Mcann Erikson, PTM Thomson, Saatchi & Saatchi, Ogilvy Mather, so the programmes here are most of them UK oriented based curriculum or meets the requirement of a UK degree.

Here's the list (in an order that does not signify anything, but the fisrt two programmes are offered in publc universities and the rest from private universities):

1. B. Comm Hons (Persuasive Communication) at Universiti Sains Malaysia (USM)
Mode of study: Full Time
Duration: 3 Years 
Location: Minden, Penang
Selected promotional write-ups: Persuasive Communication integrates several academic fields related to persuasion and influence, i.e. advertising, public relations, public communication campaign and event management. Students specializing in Persuasive Communication will be able to understand various intellectual paradigms, theories and knowledge, which they will then be able to apply to various practical-oriented courses.

2. Bach. of Mass Comm. (Hons) (Advertising) at Universiti Teknologi Mara (UiTM)
Mode of study: Full Time
Duration: 3 Years 
Location: Shah Alam, Selangor
Selected promotional write-ups: This three – year programme adopts a professional approach to advertising, providing theoretical background and practical knowledge. Students are exposed to the principles of advertising and persuasion, the art of writing copy and script for the print and electronic media, storyboarding work, marketing, understanding the strengths and limitations of the various media and computer technology applications. The programme is designed to encourage creativity and innovation through critique sessions, proposal writing, and deliberations as students present their creative and mass media recommendation to the class.

3.  B. Comm (Hons) Advertising at KLIUC (formerly known as Ikram College of Technology (iCT)).
Mode of study: Full Time
Duration: 3 Years 
Selected promotional write-ups: The Bachelor of Communication (Hons) in Advertising (BCA) trains students to explore a career in the advertising and publication fields. Students who graduate with this qualification design and create attractive advertisements that generate attention for brands and products. Students are armed with the knowledge needed to work with broadcasting companies, the Internet and the print media. In addition, this programme provides students the opportunity to develop problem-solving and analytical skills to seek new and unexpected solutions in the world of advertising. 

Mode of study: Full Time
Duration: 3 Years (RM80,000)
Faculty: School of Communication
Location: Lakeside Campus, Jalan PJS 7/5, Petaling Jaya, Selangor
Selected promotional write-ups: Bachelor of Mass Communication (Hons)(Advertising) prepares the students with skills, techniques as well as theoretical knowledge of creating, designing and strategically thinking of real-world solutions for business challenge. Students will be exposed to hands-on training with state-of-the-art, industry relevant equipment and software where they will be trained both in creative and managerial aspects of the advertising industry.

Mode of study: Full Time
Duration: 3 Years 
Faculty: Faculty of Arts & Social Science
Location: UTAR Perak Campus, Kampar Perak
Selected promotional write-ups: This programme provides in-depth knowledge of the advertising field, and also introduces other areas of mass communication such as public relations. Students learn how to integrate the various communication tools into a corporate strategic plan. In addition, students will be provided a solid foundation on the latest in multimedia communication developments.
6.  Bachelor of Communication (Hons) in Advertising/Corporate Communication at Sunway University
Mode of study: Full Time
Duration: 3 Years 
Faculty: Communication Dept School of Creative Arts Communication
Location: Bandar Sunway
Selected promotional write-ups: The three years honours degree programme is well-structured as each year of our Communication undergraduate study has specific aims and learning outcomes. In the first year students acquire a solid foundation in the principles of communication; in the second year students specialise in their chosen areas of interest – Advertising Design or Corporate Communication; in the third year students conduct research projects in their areas of interests to apply knowledge and skills acquired in their research methodology class, take up interdisciplinary electives on campus or at Lancaster, to broaden and synthesize knowledge across disciplines as well as gain industrial experience in their internships. 
Mode of study: Full Time
Duration: 3 Years 
Faculty: Location: Cyberjaya Campus, Putrajaya WP
Selected promotional write-ups: This degree programme enables the graduate to be versatile and apply his knowledge and skills to a variety of fields, including international marketing, sales, services, management, multimedia, healthcare, manufacturing and biotechnology (consumer education). Graduates from this programme will find tremendous opportunities to gain employment in all businesses, the government sector and international organisations. A graduate of this discipline can enter the industry as:
  • Copywriter
  • Multimedia Producer
  • Broadcast Producer
  • Film Producer/Director
  • Journalist
  • Photographer
  • Photojournalist
  • Newscaster
  • Creative Director
  • Digital Designer
  • Advertising Manager
  • Media Manager
  • Research Manager
  • Brand Manager
  • Account Manager
  • Public Relations Manager
  • Marketing Manager